About us

Extend is a New Zealand–based start-up sports brand dedicated to promoting a healthy, active lifestyle. We inspire individuals to get moving through community activities, private coaching, and quality sports merchandise.

Our goal is to become a leading provider of cricket coaching and player development services across New Zealand. We focus on delivering structured one-on-one training, group coaching, and academy programs that build technical skills, tactical understanding, and player confidence. By combining professional coaching standards with a supportive and growth-oriented environment, we aim to develop well-rounded athletes who thrive both on and off the field.

Beyond coaching, Extend is expanding into the sports apparel and accessories market, starting with performance sunglasses and drink bottles. These products are crafted to support athletes during training and competition, reflecting our commitment to functionality, quality, and style.

Through this dual approach—coaching and performance gear—Extend strengthens its community impact, enhances brand visibility, and positions itself for sustainable growth in both cricket development and the wider sports retail landscape.